We Do It Differently
Blogs build upon and complement your day to day social media activity and allow you to keep in touch with your audience in a more personal, in-depth way. They are an opportunity to share your expertise, opinions, experiences and news in an easily accessible format, which you can share on your website and social profiles.
These techniques can keep your business at the forefront of your customers' minds when they come to purchase or recommend to others. Case studies, for example, are an interesting way to tell your brand story, demonstrate your expertise and knowledge and show how you have helped people.
We write the blogs in house and as part of the initial 'onboarding' for this service, we research titles and topics and develop a blog plan and related timetable . We take into account any upcoming events which may be relevant to your business and incorporate those into the plans too. The first draft is submitted for approval with the long tail key words included in the document. Once a blog has been created we will then share it on your website, social media and Google My Business.
HOW DOES IT WORK?
1. TITLE IDEAS AND RESEARCH
We meet to review what you've done before, discuss what you want to achieve from your blogs, where you would like them to be distributed and collate ideas and titles. OMG! then forward titles and submission deadlines so that you know what to expect and when.
2. KEYWORD RESEARCH
Using the most up-to-date software, we find out what key phrases your target market uses to find your products or services on search engines. These are then woven into your blogs for a natural read. If you already have your key words, we're happy to use those.
3. BLOG CREATION
Your blogs are then expertly crafted, with the reader and SEO in mind, and submitted to you on the dates agreed for your approval. We don't expect to get things right the first time - we are human after all! - and so allow up to two sets of amends.
Once your blog is signed-off, we upload it to your website, with a relevant royalty free image, inserting the relevant slugs, tags, meta descriptions etc. We also share on your social media channels and on to your Google My Business profile. (Don't worry if you don't have one, we can help with that too - here!)
WOULD YOU LIKE TO KNOW MORE?
If you would like to know more about how we can help you with your online marketing and social media, please message us below.