If you don’t have a dedicated marketing team, you may find that you are neglecting the one thing that can get your more business. Alternatively, your in-house team may need an additional pair of hands to help with a one off project or campaign. OMG! is happy to become part of your team and work with you as you need. We can work with you to develop or refresh your marketing strategy, or review or build your marketing plans and then on a tactical level.

We will support you in analysing who you are, identify your key audience and ensure you are creating the right consistent and professional impression at all times.  We look at your branding and logos and if required, work with expert graphic design agencies to ensure that you are maximising your branding opportunities.

Strategic marketing involves defining your clear objectives and your KPIs to build and create a sustainable competitive advantage which enable future profitable growth for the business.  It is a long-term view and is the basis from where all your marketing decisions will be made.

Once this has been signed off, it become the structure for all your marketing moving forward – your tone of voice, your vision and values and your aspirations. The development of the marketing plan comes from this and breaks down further how the strategy will be implemented.  This is a more flexible document and can be adapted to external and internal changes but remains true to the strategy.

Tactical marketing involves implementing what has been agreed in the marketing strategy and plan to ensure your company achieves its marketing goals. This can involve performing individual marketing activities such as creating social media campaigns, liaising with graphic and web designers to create off and offline campaigns, email marketing and hosting or attending events. And the key- always adapting to trends and managing your audience expectations.