8 Elements of Successful Online Marketing Growth
Updated: Sep 15, 2020
We want to look at 8 Elements of Successful Online Marketing Growth – after all it is what we’ve called ourselves!!
In this day and age, the importance of being online in a digital world is even more crucial than ever before. Quite simply, without a digital strategy, it can be extremely difficult to reach a wide audience and get your business name and brand ‘out there’. The more people you can attract on a wide scale, the more successful your business will become. The other main benefit is that you’re also able to monitor how effective your marketing campaigns are online, so adjustments can be made if some of your strategies are in need of a re-think. Within this blog, we’re going to discuss the 8 elements that will help you achieve successful online marketing growth.
A website acts as your base when it comes to growing an online presence. It not only establishes your credibility as a business but is the main platform that potential customers refer to when aiming to find out more about what your business can offer. Every single advertisement you make online or any content that is produced will all refer back to your website. Without one, it can be very difficult to make a large amount of sales and reach customers on a wider scale. As the world of technology is gearing more towards the use of smartphones and handheld devices, it’s essential that your website is mobile-friendly. Doing so will help to improve user experience and boost your ranking on search engines.
Branding promotes recognition of your company, but there’s far more to it than simply having a logo that becomes instantly recognisable.
Your logo is, however, the first aspect you need to consider. It should be influential and memorable and make an impactful first impression. After all, your logo will ultimately become the face of your company, so it’s important to get it just right. Despite this, branding extends to your business as a whole and can have an impact on whether people choose to do custom with you.
Branding includes how well your website is designed, the type of posts created on social media and the method and standard of communication between the company and customer. You must think carefully about the type of brand you wish to become, to determine how the general public will perceive your business. Learn more about branding here.
To determine the future of your business and the direction you wish to go in, it’s important you have a digital marketing strategy to stimulate your online marketing growth. Doing so will allow you to have an analytical understanding of where your business is positioned in the market and how you’re going to attract your target audience to pay attention to your products or services. For example; ‘influencer marketing’ has become one of the newest strategies used by businesses to stimulate interest in the teenage to young adult age bracket. This strategy involves hiring influencers to promote products or services within their social media posts to encourage their followers to take a certain action.
One of the most effective approaches to achieve online marketing growth is through blogging. It’s not only is it an inexpensive marketing tactic, but has the ability to provide a huge return on investment (ROI) due to drawing in consumers from around the globe, through the content that is produced.
Search engines are constantly on the lookout for fresh new content to index, therefore, if your website is regularly churning out blog posts, it will be looked upon favourably upon by search engines such as the likes of Google, Yahoo and Bing. Blogging also presents the opportunity to insert those all-important keywords to boost your website’s SEO (search engine optimisation) which works towards getting your website ranked higher on search engines.
What’s more, blogging gives you the chance to establish yourself as an industry leader by providing useful and detailed content that the consumer will be keen to read up on. Be sure to install media social buttons on your blog so that the content can be shared to social media platforms. Posting informative blogs on a regular basis may make you the ‘go-to’ source in your niche over time.
Social media plays a critical role in your business marketing strategy when it comes to online growth. It doesn’t matter how small-scale your business may be, you’ll be missing a trick if you haven’t got a presence on the likes of Facebook, Twitter and Instagram.
Quite simply, if people don’t know about your business, they can’t become a customer. However, social media is one of the easiest and most obvious tactics to build awareness of your brand, so that random people who may never heard of you are able to find out more about what you can offer.
Customers are becoming increasingly savvier with the businesses they choose to shop with. If they are unable to get a feel for your brand, it’s unlikely they will trust you. Social media gives you the opportunity to update your accounts with frequent, relevant content to give your business a brand voice, as well as showing potential customers that you’re knowledgeable, approachable and can be directly contacted. Social media breaks down the barriers between business and customer, so that instant contact can be made without having to make a phone call. This method of support builds trust with customers, as you’re able to quickly and effectively deal with concerns or queries.
Email marketing plays a huge role in your online business growth. When carried out correctly, it can help build solid relationships with a specific target audience and hopefully, encourage sales.
Whether you have the goal to generate leads or create conversions, email marketing shouldn’t be overlooked if you wish to develop a solid marketing strategy, as it can help to drive traffic to your website when sending alerts about exclusive offers, inform prospective customers about new content and ensure your brand is kept at the front of the mind.
To get prospective customers to sign up to your email newsletter in the first place, it’s likely you’ll need to offer an incentive, such as a free gift or a money-off voucher code.
We have previously touched on SEO, but understanding the real importance is fundamental for online marketing growth. SEO (Search Engine Optimization) is the name given to the technique used to improve your search engine ranking.
Google for example, only displays websites higher up on their search engine list that are authoritative and provide relevant content to the user. One question you may be asking yourself is ‘how can I get my website to become an authoritative source?’
Primarily, you need to research the most searched-for keywords in your specific niche and include them within your online content wherever possible, write content that is likely to be shared across social media and finally, include quality links within your website or blogs that are deemed reliable by search engines.
Vlogging is a popular form of advertising to promote products and services online. Vlogs are similar to blogs but have the visual aspect to entertain and educate at the same time. It’s both cost-effective; as videos can be posted free of charge on high-profile video sites such as YouTube and also has the opportunity to get your content seen by millions of users across the world. Videos are ideal for creating brand visibility and increases online engagement with customers. According to a study, 53% of 16-24-year olds choose to watch vlogs every month, which is why many businesses have decided to jump on the bandwagon to use this digital marketing technique.
OMG! can help you with the above for successful online marketing growth – after all it’s in our name! Contact Josie on 01902 324411 for more information.
We’ve been helping brands, in the Wolverhampton area, develop and define their voice since 2015. We have worked with some amazing internationally recognised brands - such as eBay's Retail Revival project in Wolverhampton - but we also work with SME's and mirco businesses too.
Proud of our Black Country roots, we know that every business has a part to play in developing it's local economy. With this in mind, we are working in association with the Elite Centre for Manufacturing Skills, based in Wolverhampton. To find out more, please head over to our ECMS information page.
Online marketing and social media changes all the time but our love for creativity and problem-solving hasn't. We’re driven by a passion to always deliver the very best for our clients at all times and to ensure we fulfil our key mission of helping our clients have the best online marketing possible.
Get in touch so that we can kickstart your online marketing and social media today.